Creative projects are complex. There is always more that is unknown than is known. Our process enables organisations to better control for the risks involved, without compromising the value of the work that reaches the public. To achieve it we ask our clients and partners to accept three rules.
Each project is built around senior, motivated specialists.
Your team will be paired with hand-picked creative, strategic and specialist talents.
For a few days or weeks, you will become a cross-functional unit with all the skills necessary to make the project succeed - and the autonomy to decide how to move forward.
Our team will ensure you have the environment and support you need to share ideas, trust one another with feedback and take responsibility for finding solutions when setbacks happen.
Business people and creatives must work together daily throughout the project.
The most efficient and effective method of conveying information is face-to-face conversation. Groups that work this way are more likely to create the safe working environment necessary to pay continuous attention to the quality of their ideas, design and craft. The more that ideas, design and craft become an organisation’s primary measure of progress, the more value the organisation will deliver to its customers.
Together we will maximise the amount of work not done
Our goal is to put workable prototype of our ideas in front of audiences as quickly as possible,
deny ourselves many of the luxuries of the traditional creative process in order to make life simpler. For each other. For our partners. For our colleagues. And most of all, for our audiences.
Our priority is to grow businesses through early and continuous delivery of valuable branding and advertising.
We deliver working campaigns from a few weeks to a few months, with a preference to the shorter timescale.
Values
A well executed idea catches and holds your attention - while hiding the planning, skill, budget and effort that went into it.
Transparency
Our pricing is available on our website. We deliver working campaigns within fixed time-limits,
Sprints are prepared using an ‘open book’ - anyone from your organisation can see decisions happening in real time.
During intake we will collectively agree: the sprint goal, the backlog of deliverables to be developed and the definition of done.
Agility
We use an agile process to harness change for the customer's competitive advantage. We welcome changing requirements, even late in development.
Anxiety
We are sceptics.
We test our ideas as early as possible.
Why ‘parade’?
A well executed idea catches and holds your attention - while hiding the planning, skill, budget and effort that went into it.