Talents

Out of the 7.8 billion brains on this planet, what are the odds that the exact ones you need all work at the same ad agency?

Parade has one employee, Henry. (Hi!) Everyone else is chosen - and choses - to join your project because they have the exact skills, lived experience, knowledge and connections to make it succeed. We even bring your customers into the room to inspect the work. So no matter how big the dream, you have everyone you need to make it real.

People who parade

Experts

Because data and insight aren’t the same as actual knowledge

The outside-in creative approach is about bringing unusual voices into the room - people who’s lived experience, knowledge or connections will inject fresh credibility into the process. Our experts can take many forms - but each of them makes it harder for the usual preconceptions and assumptions to survive. No more rooms full of thirty-five year olds debating which music ‘the kids’ are into these days.