World of Tanks
Selling tanks. At Christmas. During a war. And getting away with it.
Over two million people watched this 5 minute film featuring Vinnie Jones, Santa Claus and a WWII Chieftain tank - another 5 million saw it as part of the wider campaign.
A fun bit of storytelling with a world-class production team and director. We brought all the realism and mayhem from the game into a live action setting for the first time - without anyone reaching for the cancel button.
This campaign helped the World of Tanks franchise have its most successful winter ever. It added millions of casual Western gamers without putting off the loyal fans.
During the creative sprint in Prague we got to combine all our favourite tools - audience testing, industry insiders, a prototype of a jacuzzi scene with a Vinnie Jones stand-in - to get everyone from director to management on the same page. And ready to go into production knowing (almost) exactly what to expect.
