National parade
3 day intake/ 2 week discovery / 5 day sprint Control for the business risk of investing time, budget and resources into a mass-media campaign - without killing the campaign itself. By using agile methods - including a testable prototype of the main creative asset - this parade gets brands from zero to production-ready idea in around a month. Your ideas will be in the marketplace sooner. And stakeholders and management will be aligned around them.
3 day intake/ 2 week discovery / 5 day sprint Control for the business risk of investing time, budget and resources into a mass-media campaign - without killing the campaign itself. By using agile methods - including a testable prototype of the main creative asset - this parade gets brands from zero to production-ready idea in around a month. Your ideas will be in the marketplace sooner. And stakeholders and management will be aligned around them.
3 day intake/ 2 week discovery / 5 day sprint Control for the business risk of investing time, budget and resources into a mass-media campaign - without killing the campaign itself. By using agile methods - including a testable prototype of the main creative asset - this parade gets brands from zero to production-ready idea in around a month. Your ideas will be in the marketplace sooner. And stakeholders and management will be aligned around them.
You could be live one month from now
WHO IS THIS PARADE FOR?A brand wishing to grow its business in their market through advertising. You have a budget for production and media, and are looking for a creative idea that maximises the effectiveness of your investment. You likely have a dedicated marketing team, who in turn have several stakeholders who will be impacted by the campaign’s results. 
WHAT WILL YOU GET?Most brand teams share the following with their organsiations on day five: Campaign strategyCreative platform360º campaign - script, storyboard, key visuals, always-on content, activation, PRVisual world (mood film, photography, design)Prototype of the key asset - eg test shootResults of audience tests
WHAT ABOUT MY TEAM’S TIME?Each person on your team has a different role to play in ensuring the project’s success. The SPRINT OWNER is the liasson between creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. The CORE TEAM has decision-making authority over the project and is required for whole sprint. MANAGEMENT must be available for day one and two. STAKEHOLDERS are required for minimum 1-2 check-ins before development ends. 
WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents.
Together you will work as a cross-functional team, developing concepts iteratively and testing as you go.
This parade is lead by a Sprint Master, Creative Director and Strategist. The team will be supported by relevant experts and cultural insiders from your industry.
You will be free to engage any of the team after the sprint to continue working with your brand.