Brand parade
3 day intake/ 2 week discovery / 5 day sprint Develop all the elements to become a unique and powerful brand - including a content runway for the first year. Your team and stakeholders will be aligned around its potential. and know how to apply it. And you’ll have the confidence to push, knowing that you’ve already tested a prototype on a panel of your core audience.
3 day intake/ 2 week discovery / 5 day sprint Develop all the elements to become a unique and powerful brand - including a content runway for the first year. Your team and stakeholders will be aligned around its potential. and know how to apply it. And you’ll have the confidence to push, knowing that you’ve already tested a prototype on a panel of your core audience.
3 day intake/ 2 week discovery / 5 day sprint Develop all the elements to become a unique and powerful brand - including a content runway for the first year. Your team and stakeholders will be aligned around its potential. and know how to apply it. And you’ll have the confidence to push, knowing that you’ve already tested a prototype on a panel of your core audience.
FAQ
WHO IS THIS PARADE FOR?For businesses whose products and services already have traction in the market and want to grow to the next level. You will likely have a small team dedicated to customer development and/or marketing. Your founders will still play an active role in growing the business
WHAT WILL YOU GET?You will leave Day 5 with; Brand strategy: positioning, manifesto, tagline, audience portraits. Brand design: Logo, fonts, colours, visual world.
Brand voice: tone, character, values. A working proof of concept that has been validated by your chosen audience. Production costing and references Social themes/formats for year one. 
WHAT ABOUT MY TEAM’S TIME?Each person on your team has a different role to play in ensuring the project’s success. The SPRINT LEADER is the liason between their creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. The CORE TEAM has decision-making authority over the project and is required for the first 50% of the sprint, as well key moments on days 4 and 5. MANAGEMENT and STAKEHOLDERS are required for minimum 1-2 check-ins before development ends. 
WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents. Together you will work as a cross-functional team, developing concepts iteratively and testing as you go. For a brand parade, the key roles will: Sprint Master, Creative Director, Strategist, Design Lead, Producer. Once the sprint is complete, you are free to keep working with this team with or without us being involved.