uma clinic
A brand built to break taboos. Beautifully.
Cosmetic medicine is huge. But so are the taboos around it. In the absence of real dialogue, all sorts of unhealthy ideas could persist unchallenged. So we set out to build a brand system and platform that would provoke both outrage and empathy. And become The Netherlands’ definitive voice on aesthetics.
Launching with Levi & Fan
For some people, just being yourself is an act of intense courage. Nobody represented this more than Levi and Fan - clients of the clinic who had the courage to not change who they were, no matter how the outside world saw them. Instead of launching the clinic with our story, we launched with theirs.
Advertising
Photography & art direction
We set a tone that could run. consistently across advertising, branding, social and the website. The goal was to celebrate the skin, and the feeling of doing something beautiful for yourself. (Not to yourself.)
Carice Van Houten partnership
We set up an interview and shoot with Game of Throne’s Carice Van Houten for Harper’s Bazaar - providing the magazine with amazing content in return for space to tell Levi & Fan’s stories.
Design
Clinical imagery and a writing tone you’d trust your face with.
