Uma was founded by a cosmetic doctor so experienced even other doctors go to him to be trained. He was facing more and more low-cost competitors. Correcting their mistakes was a good sideline. But what he really wanted was a brand that could reshape the narrative around the industry. He wanted expertise and insight back at its centre. And to tell the world that the only way to be truly beautiful is to look more like yourself. Over a series of sprints, we refined a message and photography style that could provoke both outrage and empathy. And for the years since, UMA Clinic has been The Netherlands’ definitive voice on aesthetics. [click/tap on an image to enlarge]
Launching with
Levi & Fan
For some people, just being yourself is an act of intense courage. Nobody represented this more than Levi and Fan - clients of the clinic who had the courage to not change who they were, no matter how the outside world saw them. Instead of launching the clinic with our story, we launched with theirs.
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Advertising
Photography
& art direction
Across advertising, branding, social and the website we celebrated the skin, and the feeling of doing something beautiful for yourself. (Not to yourself.)
Carice Van Houten partnership
We set up an interview and shoot with Game of Throne’s Carice Van Houten for Harper’s Bazaar - providing the magazine with amazing content in return for space to tell Levi & Fan’s stories.
Design
Clinical imagery and a writing tone you’d trust your face with.
