Why it matters
People’s actions are determined by their thoughts and feelings. We can control the former, but not the latter.
COGNITIVE
BEHAVIOURIAL THERAPY
Wikipedia“We have a place in our brain that’s always worried about what people think of us, especially higher-ups. As far as our brain is concerned, if our social system rejects us, we could die. Given that our sense of danger is so natural and automatic, organisations have to do some pretty special things to overcome that natural trigger.”
THE FEARLESS ORGANISATION
Amy EdmundsonExperiencing something simultaneously as part of a group gives it a power it would not have if experienced alone
THE ANTIDOTE
Daniel Burkeman Humans are motivated by internal ideas - rarely by outside incentives or penalties
DRIVE
Daniel H PinkThe Apollo moon mission is the only large human project in history that was successfully planned out in advance and executed. In just about every other case it’s better to develop something in small steps, inspect it and apply new learnings
Challenges where more is unknown than is known require creativity. Creativity requires autonomy - over how to solve the problem, who should solve it and what resources should be used. Without this, there is a tendency to stick to what is known, even if this means the challenge remains unsolved.
Challenges where an incorrect solution makes the challenge more complex
WICKED PROBLEMS
Wikipedia The average person has acquired 10000 hours media consumption experience by the age of 12. We don’t have short attention spans, we have expert ones. If there’s no story, we skip.
SKIP IT
MITAdvertising’s secrets have been codified and are replicable. Making low-value advertising that does not deliver a business effect is essentially a choice, made as a result of short-term thinking.
THE LONG AND
THE SHORT OF IT
IPA/ Binet & FieldTESTABLE/USABLE/LOVABLE
Hendrik KnibergTHE CULTURE CODE
Daneil Coyle