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For businesses whose products and services already have traction in the market and want to grow to the next level. You will likely have a small team dedicated to customer development and/or marketing. Your founders will still play an active role in growing the business https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/25287d7a-db18-4cec-9f6c-3096c3eab842/DSCF1960.jpg Store - Brand parade - WHAT ABOUT MY TEAM’S TIME? Each person on your team has a different role to play in ensuring the project’s success. The SPRINT LEADER is the liason between their creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. The CORE TEAM has decision-making authority over the project and is required for the first 50% of the sprint, as well key moments on days 4 and 5. MANAGEMENT and STAKEHOLDERS are required for minimum 1-2 check-ins before development ends. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/ed5826de-5b6a-4067-9eff-5c7942dbf171/fotos+por+Breno+da+Matta-0914.jpg Store - Brand parade - WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents. Together you will work as a cross-functional team, developing concepts iteratively and testing as you go. For a brand parade, the key roles will: Sprint Master, Creative Director, Strategist, Design Lead, Producer. Once the sprint is complete, you are free to keep working with this team with or without us being involved. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/3eaa1c25-f617-4681-8101-6abbafffbf09/fotos+por+Breno+da+Matta-7636.jpeg Store - Brand parade - WHAT WILL YOU GET? You will leave Day 5 with; Brand strategy: positioning, manifesto, tagline, audience portraits. Brand design: Logo, fonts, colours, visual world. Brand voice: tone, character, values. A working proof of concept that has been validated by your chosen audience. Production costing and references Social themes/formats for year one. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/9a8defb2-2d44-4e72-a55a-3c3911f0c446/parade+brand.gif Store - Brand parade - parade brand.gif https://parade-parade.com/store/p/brand-identity-2xg23 monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/5cf3c4d8-938a-4e7b-82c1-af7f8c613b76/fotos+por+Breno+da+Matta-8809.jpg Store - Start-up parade - WHO IS THIS PARADE FOR? For start-ups with a product/service in the market and a vision that investors have bought into. You have learnings from your early adopters but much more is unknown than is known. The team is growing and decisions need to be delegated. You will likely use this sprint to create a set of tools that aid these decisions. They won't tell what to decide in the future, but they will tell you how. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/b1574c30-6e33-4534-bd38-c696e867010a/DSCF3964.jpeg Store - Start-up parade - WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents. Together you will work as a cross-functional team, developing concepts iteratively and testing as you go. For a Start-Up parade, the key roles will: Sprint Master, Creative Director, Strategist, Copy Lead. Once the sprint is complete, you are free to keep working with this team with or without us being involved. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/dd220201-24a1-4852-b115-ead4ccbc53f1/DSCF6004.jpg Store - Start-up parade - WHAT WILL YOU GET? You will leave Day 3 with: Brand strategy: positioning, Golden Circle, Audience portraits Brand voice: manifesto, tagline, tone, character, values Audience test results These tools allow everyone in the. business to make decisions more autonomously as part of a cohesive vision that you have successfully tested on your future customers. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/db3feb8b-eb9b-4c8b-b7b6-41785142e107/Cubocx_08162022-54.jpeg Store - Start-up parade - WHAT ABOUT MY TEAM’S TIME? Each person on your team has a different role to play in ensuring the project’s success. The SPRINT OWNER is the liaison between creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. The CORE TEAM has decision-making authority over the project and is required for whole sprint. MANAGEMENT must be available for day one and two. STAKEHOLDERS are required for minimum 1-2 check-ins before development ends. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/2f2e96e8-21c1-4a0e-9024-f731bd17b5c4/parade+start.gif Store - Start-up parade - parade start.gif https://parade-parade.com/store/p/brand-identity-2xg23-bt5ra-tzyzn monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/ab109be6-fba7-4551-9a24-98003c5d4a8d/DSCF2146.png Store - National parade - WHAT ABOUT MY TEAM’S TIME? Each person on your team has a different role to play in ensuring the project’s success. The SPRINT OWNER is the liasson between creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. The CORE TEAM has decision-making authority over the project and is required for whole sprint. MANAGEMENT must be available for day one and two. STAKEHOLDERS are required for minimum 1-2 check-ins before development ends. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/173aa0f9-e528-4a43-a1dc-005920be9658/DSC03244.jpg Store - National parade - WHAT WILL YOU GET? Most brand teams share the following with their organsiations on day five: Campaign strategy Creative platform 360º campaign - script, storyboard, key visuals, always-on content, activation, PR Visual world (mood film, photography, design) Prototype of the key asset - eg test shoot Results of audience tests https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/e0eb7b22-deeb-4568-8426-aab3d39f6717/20180404_115328.jpg Store - National parade - WHO IS THIS PARADE FOR? A brand wishing to grow its business in their market through advertising. You have a budget for production and media, and are looking for a creative idea that maximises the effectiveness of your investment. You likely have a dedicated marketing team, who in turn have several stakeholders who will be impacted by the campaign’s results. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/d17ce5cb-4f80-48b6-bbe9-bacc3e1d2a32/DSCF4049.jpeg Store - National parade - WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents. Together you will work as a cross-functional team, developing concepts iteratively and testing as you go. This parade is lead by a Sprint Master, Creative Director and Strategist. The team will be supported by relevant experts and cultural insiders from your industry. You will be free to engage any of the team after the sprint to continue working with your brand. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/8ae6c4a9-cd59-48ef-9c3b-55e895dab08a/parade+national.gif Store - National parade - parade national.gif https://parade-parade.com/store/p/brand-identity-2xg23-bt5ra-tzyzn-5dbjs monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/f217bd3b-19f4-4225-9baa-bd75bbc9a6ee/DSCF3201-2.jpg Store - Multinational parade - WHO WILL YOU WORK WITH? We will pair your team with specialists from our global pool of senior talents. Together you will work as a cross-functional team, developing concepts iteratively and testing as you go. This parade is lead by a Sprint Master, Creative Director and Strategist. The team will be supported by relevant experts and cultural insiders from your industry. You will be free to engage any of the team after the sprint to continue working with your brand. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/fabf8920-f534-4d6d-b3fd-fcf8f9a8c144/IMG_20190916_184514.jpg Store - Multinational parade - WHAT ABOUT MY TEAM’S TIME? We don't require your business to drop everything for five days. You just need to appoint one person as SPRINT OWNER to be the liaison between creatives, colleagues and stakeholders. They will be required in the intake/discovery and sprint phases. Your CORE TEAM must contain someone with full decision-making authority over the project. They will be required 100% of days 1 and 2, 75% of day 3 and 50% of days 4 and 5. MANAGEMENT and STAKEHOLDERS are required for a minimum of 1-2 check-ins, although more time is always beneficial. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/1ee1a1d6-70fb-4f08-897e-4d9dbc0b1354/1_2.926.1.jpeg Store - Multinational parade - WHAT WILL YOU GET? You will leave Day 5 with: Campaign strategy Creative platform 360º campaign - scripts, storyboard, key visual, social themes, activation, PR strategy Visual world (mood film, photography, design) Prototype of the key asset - eg test shoot All validated in tests with live audience panels, with your stakeholders onboard and your team united on how to deliver. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/0912d8ca-b52f-4124-b6c8-fda7ac2db5a3/CUBO_WOT_web-5953.jpg Store - Multinational parade - WHO IS THIS PARADE FOR? A brand wishing to grow its business by advertising in multiple markets. You have a budget for production and media, and require a creative idea that can maximise the effectiveness of your investment. You have dedicated country marketing teams, and a complex range of stakeholders who are impacted by the campaign. https://images.squarespace-cdn.com/content/v1/65ef3d00722eea06d40fe42c/d3d768e4-4226-4cb4-9fd8-a05947dfc91e/parade+mutli.gif Store - Multinational parade - parade mutli.gif