Yellow poster advertising a garage sale for air guitars, supporting music projects for those affected by war, with left-handed models available, scheduled for Sunday from 1:00 PM to 5:00 PM at The Offline Club in Tolhuistuin, priced at $1.05.

Musicians 

Without   

Borders   

Woman laughing in front of colorful badminton court panels outdoors
Smiling woman holding a pink sign that reads "Air Guitar Sale" with a black arrow pointing to the right, outdoors in a park with trees and benches.

Would people buy an imaginary instrument in order to fund real music projects in active war and conflict zones? To find out, we brought a pop-up Air Guitar store to one of Amsterdam’s top outdoor music venues.

Woman at an outdoor music booth, wearing a white T-shirt and denim shorts, listening to music with headphones, surrounded by informational posters and items on a checkered table.
A woman with curly red hair wearing black sunglasses, a black lace top, and jeans, standing outdoors in front of large colorful letters spelling 'LOVE'. She is looking down with one hand on her chest and the other arm raised, in a park with trees.
Man smiling and posing outdoors next to colorful large wood cutouts with letter cuts, with trees and tall buildings in the background.
A blue sign titled 'Air Guitar Price List 2025' displays various competition levels and their prices: Beginner $5, Intermediate $10, Studio $30, Stadium $60, Signature $125, Legend $400, and Polish $2.50. A woman is pointing at the sign, smiling, outdoors on a sunny day, with another woman smiling in the background.
Person with curly hair flipping hair outdoors with colorful volleyball courts in the background.
A woman with dark hair, brightly colored makeup, and colorful earrings laughing outdoors in front of a vibrant purple and green backdrop with a sign about a cultural event.
Colorful cutouts in the shape of electric guitars, mounted on wooden boards, with price tags on each, displayed outdoors against green foliage.

Who said peace
had to be quiet?

A woman with a joyful expression, holding a Polaroid photo, standing in front of colorful painted panels outdoors with green trees in the background.
Poster announcing an Ari Guluta sale on March 31st from 1:00 PM to 5:00 PM at The Offline Club, Tolhuisplein. All proceeds go to music projects in war zones.

29

air guitars sold in three hours
prices from €5-€60 euro

Person with curly dark hair wearing glasses and a plaid shirt, looking down and flexing their right arm in front of colorful large cutouts of soda bottles in pink, purple, and yellow, with trees and tall buildings in the background.
A smiling man with sunglasses on his head, wearing a white t-shirt, is dancing or celebrating outdoors in front of colorful large cut-out letters, with modern buildings and trees in the background.

Having proved the prototype works, we’re taking the Air Guitar store on the road for 2026. Alongside an online store, there will also be pop-ups at music festivals in the Netherlands and beyond. If you’re interested in helping or hosting the store email chris@mwb.ngo