spotify
22 sprints to help the world’s most popular music service change without losing fans.
Product never sounded so good
In between you and your music are hundreds of buttons, symbols and graphics.
The moment any of them change, an exciting seamless experience can suddenly start feeling bumpy.
Over two years, we worked closely with Spotify’s Global Product Marketing team to turn a series of global feature and product launches into compelling narratives.
Combining the brand’s signature energy with the necessary clarity is the sort of a delicate balancing act only a sprint could solve.
For the first time, Spotify could bring together its own in-depth understanding of the product and how people used it, with the creative talent necessary to get their users to pay attention and connect.
Below are a few examples of where a few days together can take you.
Make room
in your library
For the launch of Audiobooks on Spotify, we leveraged the all-in-one-place factor - now bringing together your favorite music, podcasts and books.
Add more play
to playlists
For the global rollout of the Smart Shuffle button, we went full Gen Z energy - from the sprint team, to the design choices, soundtrack and playlist names.
Get fluent in your favorite artists
For the global launch of Lyrics on Spotify, we brought iconic artists from all around the globe and invited fans to connect deeper with them.
Dive ear-first in recommendations
For the launch of Previews on Home, we brought all the immersiveness
of the new feature to social and CRM videos highlighting key content
and creators already on the platform.