World of Tanks
Selling tanks. At Christmas. During a war. And getting away with it.
The 5 minute film featuring Vinnie Jones, Santa Claus and a WWII Chieftain tank was watched by 2 million people online, and reached another 5 million as part of the wider campaign
This campaign helped the World of Tanks franchise have its most successful winter ever.
It added millions of casual Western gamers (16% up on the year before) without putting off the loyal fans, or triggering anyone to reach for the cancel button.
In fact, it broke the previous year’s record for simultaneous players after only a few days - at a time when the competition for gamers’ time is at its fiercest.
A fun bit of storytelling for a brave bunch of clients - with a world-class production team and director who brought all the realism and mayhem from the game into a live action setting for the first time.
And it was all possible because a creative sprint in Prague six weeks before. We combined all our favourite tools - audience testing, industry insiders, a prototype of a jacuzzi scene with a Vinnie Jones stand-in - to get everyone from director to management on the same page. And ready to go into production knowing (almost) exactly what to expect.
